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Patagonia links with musicians for green causes

NEW YORK - Jack Johnson, the Zac Brown Band and Maroon 5 have joined several other musical acts that have signed on to Patagonia's new music initiative, where fans can get exclusive tracks from their favorite acts, and the profits go to green causes.

The Patagonia Music Collective, which can be found at www.patagonia.com/us/ media/music/benefit-tracks, kicked off recently with more than 20 songs, each available for 99 cents; net proceeds will be donated to the environmental group of the act's choosing. The clothing retailer said this is the beginning of a long-term project designed to not only raise money for environmental causes, but also raise awareness among the company's consumers.

After the launch, a song by a different artist will be for sale weekly.

"If they can see that these musicians are concerned about the environment and it's cool to be concerned about the environment, I think it will be a huge influence on young people," said Yvon Chouinard, Patagonia's founder and owner and a longtime environmental activist.

Pearl Jam is among the acts that have signed up for the collective, offer



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